The Boxer Store, is a designer underwear brand, which has carved a niche for itself in this highly congested inner wear industry of India. With its USP of having the largest collection of Quirky and funky boxer shorts, it consistently holds the top search ranking across all organic searches for funky boxers, funky underwear on Google.The TBS mantra is rebelling against dull, boring and colourless underwear.Since 2010, we have grown and expanded into one of the coolest underwear brands in India and through its cheeky, funky and fashion forward designs it has reinvented the term inner wear for men in our country.
The current product portfolio includes boxers ,briefs, boxer briefs and pyjamas for men . It also includes boxers and pyjamas for women. Our collections incorporate unconventional designs which are not only available in various styles and fabrics but are also catering to customers of almost all age groups.TBS promotes pure freedom of expression and humour through all its designs and has won the hearts of many all over the country.
Today, The Boxer store is a brand which is available across all major market places online. Over the years, The Boxer Store has emerged as a reputed brand, built from scratch. It might still account for a very small share of the $3 billion industry in India, but it has the potential and is currently on the path to emerge as a preferred inner-wear brand, driven by millennials and the generation Z, who are helping redefine the online market place with their consumption patterns.